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What is EPR? Talking Trash Webinar with E2Tech

Extended Producer Responsibility (EPR) represents a major shift in how packaging waste is managed — and paid for. Under Maine’s new packaging stewardship law, the cost of recycling will move upstream to producers and brand owners, while municipalities gain access to a new funding stream to support local recycling and infrastructure.
This webinar will walk through the full EPR landscape with a practical, real-world lens:
- What EPR is and where it’s already in effect nationally
- Where Maine stands today, including the status of the state’s selection of a Stewardship Organization
- What brand owners and retailers will need to do to comply, including reporting obligations and strategies to manage — and potentially reduce — EPR fees through packaging decisions
- What municipalities need to be tracking now to ensure they are eligible for reimbursement once the system goes live
- Key uncertainties and open questions that will shape how the program evolves over the next several years
Join Vanessa Berry (NRCM), Andy Hackman (Serlin Haley), Erik Street (ecomaine), and Erin Victor (UMaine) for a clear-eyed discussion of how EPR is being built in Maine, where the friction points are, and how both producers and municipalities can prepare for compliance with fewer surprises. Moderated by Marty Grohman, former mayor of Biddeford and co-founder of EPR reporting tool Buttercup – a Roux Institute ClimateTech Incubator startup. Thanks to sponsorship support from UMaine’s March 26 Maine Sustainability & Water Conference and Maine Resource Recovery Association’s Conference April 13-14.
